Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,” […]
Proactive PR Versus Reactive PR: Which Should You Focus On? Read More »
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in
14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021 Read More »
The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses
Making 2021 Marketing Plans Knowing That Change Is the Only Constant Read More »
As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of
21 Influencers Share Stellar Advice for Digital Marketing in 2021 Read More »
Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both?
Writing for SEO – How Important Is It For Your Small Business? Read More »
For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business
Why Small Businesses Need to Invest in Their Digital Presence Read More »
Communicating clearly with your customers has never been more important. Here’s some advice to help you get the messaging right.
Why Clear Communication Matters Now More Than Ever Read More »
Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they
As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them. With our daily routines as we know them on
5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say Read More »
As we navigate these uncharted waters together, PR pros, we have questions. One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of
Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We? Read More »
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