Hi, I’m Michelle
I’m a public relations consultant, writer, and speaker. I work with B2B clients helping them create content, earn media coverage, and position themselves as thought leaders.
If you’re looking for an experienced partner on your team who knows the PR process inside and out, doesn’t need any hand holding, and delivers quality work on time, you came to the right place.
I know how to create and pitch content the media will love
I have a journalism degree, which has not only taught me to write well but has also provided me with unique insights for what kind of content gets the most attention from the media.
I also still work as a freelance journalist and regularly receive story pitches. This helps me keep an eye on current content trends and understand what kind of pitches work (and those that don’t).
You’ll have my undivided attention
With an agency, you may have several people handling your account, each of them seeing only one part of your business. If you hire me, you’ll be working with only one person who understands all sides of your business, is able to see the big picture, and is always there to answer any questions.
You’ll always know where you stand
I have a no-fluff, zero-BS approach: We’ll do only what needs to be done, always keeping an eye on your budget. And you’ll always know where you stand. I’ll explain the process and results you can expect in a straightforward way, without sugarcoating or overpromising.
How I can help you
Every day you don’t promote your business, you lose inquiries and sales. And when a crisis hits, no PR campaign will save you if you haven’t built a strong reputation in advance.
Don’t delay it. Let me help you with:
- PR strategy, planning, and counsel
- Strategy and planning for vertical, local, or national press coverage
- Pitching content to media outlets
- Thought leadership programs, including bylined articles
- PR coaching and training for small businesses
Clear communication matters more than ever. Strong writing helps your business stand out. I can help you with:
- Blog posts (also ghostwritten)
- Thought leadership articles (ghostwritten)
- Customer success stories
- Press releases
- Contributed articles
I can also advise you on how to repurpose your content to increase its reach with minimal additional effort.
“Michelle is a great writer who knows what plays well with the press”
I have partnered with Michelle many times over the past 18 years. She has a keen sense of what plays well with the press, has great relationships with the press and, as good a writer I am, I always find that Michelle has more precisely and succinctly delivered the most salient points in her writing.
She consistently delivers quality results. The most recent highlight was a quarter page feature in a national newspaper.
Patrina Mack, CEO
CoVision & Execution, U.S.
“PR with Michelle is more effective than advertising”
PR with Michelle has been an extremely powerful tool to get the word out for us—and truly more effective than advertising. She has a ton of experience in creating effective pitches, and she also has the contacts and respect among journalists to get noticed.
Her work has gotten my company recognized and featured nationally in Good Housekeeping magazine, which was huge! In addition, another article she got for me ended up having over 13,000 organic shares on Facebook, generating a flood of sales for my company.
Natalie Monaco, Founder