Something has struck me as I’ve been talking to prospective clients recently. It seems as though a fair number of companies are relying on social media to get the word out about their news. As we discuss adding PR to their efforts, I’m surprised to learn that they’ve been using social media as […]
Why Social Media Isn’t a Substitute for a PR Program Read More »
Have you ever gotten an unexpected call or email from a reporter? What did you do first? If you answered, “Panic!” – you’re not unlike many clients I’ve encountered. Reputation management is all about proactively handling media requests, whether or not they were anticipated. Why is our first response to
Got an Unexpected Call from a Reporter? Don’t Panic – Do This Instead Read More »
The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t
How to Use Outside-the-Box PR Ideas to Attract More Media Attention Read More »
My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start. Here’s
B2B PR That Gets Results, My New Book, Is Available Now Read More »
Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” Could it be that they’re making it hard for reporters to cover them? And if so, WHY would they do that? As someone who has spent much
Getting Featured: Six Tips to Secure More Media Coverage for Your Business Read More »
Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work? Here are some of the most commonly asked questions I’ve
11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program Read More »
As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% last spring (based on the fall 2023 CMO
24 Marketing and PR Experts Share Insightful Advice for 2024 Read More »
Football season is upon us. Whether or not you’re a fan, you can’t escape the ads promoting ALL things related to football. As I pondered football’s return, I started thinking about blocking and tackling – the fundamentals of the game – and how they relate to public relations. Of course, this is
PR Planning for 2024? Don’t Forget the Fundamentals Read More »
Looking for earned media coverage? It’s not all about who a PR person knows.
7 Questions to Ask a PR Pro Instead of, “Who Do You Know?” Read More »
As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. (Here’s an example.) But, do
Do Editorial Calendars Still Matter When Pitching the Media? Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
