The holidays are indeed upon us. While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging. In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be […]
How to Time Your PR Efforts Over the Holidays Read More »
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks. In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us? Here are
How to write PR pitches journalists will be thankful for Read More »
You know reporters use social media–but do you know HOW they use it? Having this insight helps you leverage social platforms to work with journalists more effectively. Cision’s Global Social Journalism Study, conducted annually, sheds light on how journalists are using social media and how they view its impact on
Can journalists work without social media? Nearly half say no Read More »
Content Marketing World was this past week. I looked forward to it for months. I went. I learned a lot. But the highlight for me is the people. Making those face-to-face connections is priceless. Yes, we live in a digital world. In fact, I was marveling recently at how many
Top 11 Things I Learned at Content Marketing World Read More »
This time of year, I get really excited. No, it’s not the pumpkin spice season that’s got me going. It’s nearly time for Content Marketing World. Just over a week from now, I’ll be in Cleveland to hear some of the greatest minds in content marketing share their wisdom. What
9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World Read More »
I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how
Yes, You Need A Website For Your Small Business Read More »
Summer is nearly here. How did we get here already? Everyone’s calendar is filling with plans for graduations, Memorial Day and other celebrations. But, not everyone is celebrating. The past couple of months have been anything but a party for several well-known brands. Pepsi. Delta. Adidas. And of course, United.
Why you should create a crisis communications plan BEFORE you need one Read More »
As I celebrate 18 years of Garrett Public Relations, I’ve been thinking back to my very first client. When I launched my business, I was in the Bay Area—one of THE places for entrepreneurs with great, if sometimes crazy, ideas. As I was preparing to leave my day job to
It All Started with a Flying Machine Read More »
Well, this week offered no shortage of things for communicators to talk about. Crisis after crisis struck, as United, Pepsi—and even the White House—made major missteps that created PR headaches for each. On the upside, crises like these make it easier for PR pros to explain just what it is
Turns Out Knowing How to Apologize Matters in a PR Crisis Read More »
I’m sure you may have heard about the trouble United Airlines found themselves in this past week when they wouldn’t allow two young girls on a flight because of their attire. (They were wearing—gasp!—leggings!) Turns out the girls were flying on special passes that require passengers to adhere to a
4 PR Lessons to Learn from United Airlines’ #LeggingsGate Read More »
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