Content Marketing World was this past week. I looked forward to it for months. I went. I learned a lot. But the highlight for me is the people. Making those face-to-face connections is priceless. Yes, we live in a digital world. In fact, I was marveling recently at how many […]
Top 11 Things I Learned at Content Marketing World Read More »
This time of year, I get really excited. No, it’s not the pumpkin spice season that’s got me going. It’s nearly time for Content Marketing World. Just over a week from now, I’ll be in Cleveland to hear some of the greatest minds in content marketing share their wisdom. What
9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World Read More »
I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how
Yes, You Need A Website For Your Small Business Read More »
Summer is nearly here. How did we get here already? Everyone’s calendar is filling with plans for graduations, Memorial Day and other celebrations. But, not everyone is celebrating. The past couple of months have been anything but a party for several well-known brands. Pepsi. Delta. Adidas. And of course, United.
Why you should create a crisis communications plan BEFORE you need one Read More »
As I celebrate 18 years of Garrett Public Relations, I’ve been thinking back to my very first client. When I launched my business, I was in the Bay Area—one of THE places for entrepreneurs with great, if sometimes crazy, ideas. As I was preparing to leave my day job to
It All Started with a Flying Machine Read More »
Well, this week offered no shortage of things for communicators to talk about. Crisis after crisis struck, as United, Pepsi—and even the White House—made major missteps that created PR headaches for each. On the upside, crises like these make it easier for PR pros to explain just what it is
Turns Out Knowing How to Apologize Matters in a PR Crisis Read More »
I’m sure you may have heard about the trouble United Airlines found themselves in this past week when they wouldn’t allow two young girls on a flight because of their attire. (They were wearing—gasp!—leggings!) Turns out the girls were flying on special passes that require passengers to adhere to a
4 PR Lessons to Learn from United Airlines’ #LeggingsGate Read More »
You have a great idea for a story to pitch a reporter. You decide to call or email the reporter with your idea. He or she responds with interest. Good news, right? But, have you thought through what the reporter may request in addition to your pitch? Having a strong
Having these 4 things ready before you contact a reporter will make you more successful Read More »
2017 is here. As the New Year begins, resolutions are being made. That includes resolutions for your small business. But, what if you don’t believe in making resolutions? And even if you do, for some of us, they simply don’t work. That’s OK. How about we just focus on getting it
Forget the resolutions: 5 ways to get started on PR in 2017 Read More »
The holidays are upon us! Yes, it’s that time of year, the time for gift giving. If you’re doing your own PR, social media or content marketing, you probably need some help. In that spirit, I wanted to share some free and low-cost tools you can use to streamline your
8 of the best tools to help you master PR, social media and content marketing Read More »
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