It’s Friday, and you know what that means? Time to look back to see who found themselves in PR crisis mode this week. Which brands are in the hot seat?
PR Crisis of the Week: American, Wells Fargo and USC Read More »
In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode. The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or
PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle Read More »
Something’s becoming clearer than ever these days. If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Before we delve into why, let’s take a minute to look back.
Are you integrating PR, content marketing and social media for better results? Read More »
Last week, I kicked off a new column highlighting the PR crisis of the week, spurred by the seemingly unending opportunities for material. While there were several major contenders for the title last week – Papa John’s, MGM Resorts and Burberry – this week, we have more brands making news
PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger Read More »
Crises – they happen. There seems to be no shortage of brands in crisis mode these days. This week was no exception. On that note, I’m introducing a new column to highlight the PR crises of the week. I bring you (drum roll, please): PR Crises of the Week This
This Week in Crisis PR Read More »
Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes. While
5 Things You Should Never Hear a PR Person Say Read More »
Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press
You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway Read More »
If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to
7 Ways Manufacturing Companies Can Take Advantage of PR Read More »
Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their
8 great ways to show reporters some love Read More »
As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients. What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when
My Favorite Posts of 2017 Read More »
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