Why Clear Communication Matters Now More Than Ever
Communicating clearly with your customers has never been more important. Here’s some advice to help you get the messaging right.
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How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice
Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they
5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say
As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them. With our daily routines as we know them on
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Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?
As we navigate these uncharted waters together, PR pros, we have questions. One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of
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5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game
Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no
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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that
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Freelancing in 2020? Here Are 11 Valuable Tips from the Pros
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help
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20 Influencers Predict What Lies Ahead for Communicators in 2020
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?”
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12 Ways to Leverage PR to Fill Seats at Your Events
Do your events suffer from ESS (empty seat syndrome)?
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How to Build Trust – 10 Lessons from Content Marketing World
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And
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