Content marketing is a hot topic in 2014. Seems that while every company wants to do more content marketing, many are struggling to find the content. You need content to push out through all those social media channels, as well as for your site, and perhaps even for your customer […]
Ideas to Feed Your Content Marketing Efforts Read More »
Every so often, I see yet ANOTHER piece written about the so-called “death” of the press release. Why folks are in such a hurry to kill off press releases I’ll never understand…perhaps they don’t know the value of the press release—they haven’t witnessed the increase in SEO it can bring.
Death of The Press Release? Not So Fast… Read More »
Michelle featured in “People on the Move” in Business First An announcement of my appointment to the Worthington Area Chamber Board of Directors as it appeared in Business First.
Michelle featured in “People on the Move” in Business First Read More »
Full house at my “PR Tips & Tricks For Your Business” Sat. at the first COPEC University event at Indiana Wesleyan University! Such a great crowd–it was a pleasure to present to these small business owners.
PR Tips & Tricks Session Read More »
Worthington Area Chamber of Commerce Appoints New Board Members Story on my appointment to the Worthington Area Chamber of Commerce Board of Directors. What a talented group! I’m excited to work with them over the next three years!
Worthington Area Chamber of Commerce Appoints New Board Members Read More »
8 Ways to Make Reporters Fall in Love With Your Startup I could not be more excited to announce that my piece that ran on Ragan’s PR Daily has been picked up by Entrepreneur! Please check it out and share!
8 Ways to Make Reporters Fall in Love With Your Startup Read More »
Vocus just published a study regarding pitching reporters via social media. They asked them via which social media platform they prefer to be contacted with story pitches. Although I suspect some would rather not be pitched at all (fodder for another blog post!), a large percentage (45%) responded that they
Media Pitches: To Pitch or Not To Pitch Via Social Media? Read More »
If you want to learn more about PR, here are two upcoming opportunities to hear me speak on PR Tips and Tricks: On Feb. 22, I’ll be presenting as part of COPEC University at Indiana Wesleyan University. This is an all-day event that’s open to the public. Here’s a link
Pleased to Announce Upcoming Speaking Gigs Read More »
With Time being the latest to make major cuts to its staff (see this story: Time Inc. Expected to Cut 500 Staffers, https://www.mediabistro.com/fishbowlny/time-inc-expected-to-cut-500-staffers_b202042), it seems that reporters need good PR resources more than ever. That’s exactly how to view PR–not only are you working to promote your company, product or
Leaner Times for Publications Mean More Opportunities for PR Read More »
Me with some of our fabulous American Marketing Association board members–Joel Kohler, moi, Dave Demarchi, Edward McGinnis and Christine Allen–at our regional retreat this past weekend.
AMA Board at Regional Retreat Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
