Five Midyear Money-Saving Tips to Cut Your PR Costs
Keep your PR piggy back happy with these five midyear money saving tips.
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Do Startups Need PR?
For startups, getting the word out can be a struggle. How do you cost effectively promote your product or service when you’re just starting out? Marketing funds may be the lowest priority. And, there’s always debate about whether startups really need PR. In some schools of thought, it seems to
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Proof Positive That Reporters Actually DO Use Press Releases
These days, it’s not uncommon to read about the supposed death of the press release. Interesting how some seem to want to see it go away, as it’s still widely used by reporters to prepare stories, especially now when we see so many staff cuts and even witness entire publications
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Celebrating My Independence…Five Ways Starting My Own Business Changed My Life
Happy Independence Day! To me, this holiday has a dual meaning. Yes, like many other Americans, I celebrate our country by attending a parade, having a picnic with my family and enjoying fireworks. But, this holiday is also a time to celebrate my independence as a businessperson. More than 15
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What Matters Most In a PR Practitioner?
Today, I was thinking about what matters most when it comes to PR. If you’re considering PR for your company, product or service, what should you look for in a PR practitioner? Of course, there’s always a great deal of debate about what qualities and credentials are most important. Here’s
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How My Dad Inspired Me to Start My Own Business
Today’s blog post is in honor of Father’s Day. Back before being an entrepreneur was in vogue, I grew up in a household where neither parent went to work at an office every day. Both my parents were entrepreneurs, launching their own businesses. My father was well-known in our city
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Does a Change of Season Signal a Time for a Change in Strategies?
May roared by and we’re now into June and summer…not long ago, it felt as though the long winter would never end. As we change seasons, it’s a good time to assess what we’re doing to further our small businesses. I don’t know about you, but I feel as though
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Press Releases – Alive, Well and Working to Do Their Job Of Getting the News Out
“The press release is obsolete,” they said. “It’s lived its useful life. It’s dead.” I can’t recall how many times I’ve read about the death of the press release in the past year. Yet, I’ve always believed in press releases to help companies get the word out. And today, I
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Happy Cinco de Mayo! To Celebrate, Here Are Five Takeaways From My Weekend at the AMA Leadership Summit
This weekend, I had the opportunity to attend the American Marketing Association Leadership Summit in Chicago. Along with great networking and the chance to bond with my fellow board members, I learned some things. Here, in no particular order, are my top five takeaways (there were lots more, but I
