PR and communications pros have a lot of complaints about reporters. Rest assured that reporters have just as many complaints about them, if not more. How can PR pros and communicators bridge the gap and make the relationship more harmonious? Thinking like a reporter is a good start. Here are […]
7 Ways to Think Like a Reporter Read More »
Is PR worth it for startups? I recently wrote a post asking if startups really need PR. Of course, my take is that they do. Having lived and worked for years in startup land, i.e. Silicon Valley, I have many stories of how the power of PR transformed a company’s visibility.
PR: A Powerful Tool for Startups on a Budget Read More »
If you’ve ever struggled to write a press release–or wanted to write one but didn’t know where to start–this webinar’s for you! Tune in Friday, Sept. 19 for this free webinar hosted by Teresa Cleveland of The Entrepreneur’s Toolbox to learn more about writing a press release you can then
Need to write a press release? Catch me on this webinar Friday, 9/19! Read More »
This Entrepreneur compilation of experts discussing marketing trends to avoid is packed with advice from some industry luminaries, such as Peter Shankman and Jim Joseph. But the quote that caught my attention was this one from Ilise Benun of Marketing-Mentor.com: “I’m peeved most lately by all the people treating ‘content marketing’ like it’s brand
Content Marketing Isn’t New — And It’s Not for Everyone Read More »
Can PR be PR without media relations?
Without Media Relations, Is It Really PR? Read More »
Keep your PR piggy back happy with these five midyear money saving tips.
Five Midyear Money-Saving Tips to Cut Your PR Costs Read More »
For startups, getting the word out can be a struggle. How do you cost effectively promote your product or service when you’re just starting out? Marketing funds may be the lowest priority. And, there’s always debate about whether startups really need PR. In some schools of thought, it seems to
Do Startups Need PR? Read More »
These days, it’s not uncommon to read about the supposed death of the press release. Interesting how some seem to want to see it go away, as it’s still widely used by reporters to prepare stories, especially now when we see so many staff cuts and even witness entire publications
Proof Positive That Reporters Actually DO Use Press Releases Read More »
Happy Independence Day! To me, this holiday has a dual meaning. Yes, like many other Americans, I celebrate our country by attending a parade, having a picnic with my family and enjoying fireworks. But, this holiday is also a time to celebrate my independence as a businessperson. More than 15
Celebrating My Independence…Five Ways Starting My Own Business Changed My Life Read More »
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