For You! Free Resources to Help You Do Your Own PR
For those on a budget—and so many smaller businesses are—these free PR resources can help get the job done.
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Budget Leftovers? Why Not Spend Them on a Helping of PR?
Leftovers are part of the holidays…after those big dinners, there are bound to be some goodies left to gobble up. But what about your budget leftovers? December is the time to spend any of your remaining budget, but what’s the best way to allocate those dollars? If you’re thinking about
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How to Make Sure Your Next Public Relations Pitch Isn’t a “Turkey”!
With Thanksgiving upon us, today’s blog post focuses on how to make sure your next media pitch isn’t a “turkey”
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No Such Thing as Bad Publicity? Let’s Ask Uber
There’s an old adage, “There’s no such thing as bad publicity.” I wonder if the Uber PR team would agree?
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Where’s Your Press Release?
Press releases are the perfect vehicle to give a quick overview of the details of your news or event. So why are they so underutilized?
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Micropreneurs, Don’t Try to Do It ALL
If you’re a micropreneur, chances are you’re trying to do it all…but does that really make sense?
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4 Social Media Tips for the Overwhelmed
If you’re still in a state of social media “paralysis,” try these tips to get moving and take advantage of this free method to market your business.
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In Honor of Halloween, 6 Potential PR Horrors
As we near Halloween, one of my favorite holidays, here are six PR “horrors” to be on the lookout for: Your pitch may not be read—or even opened: No matter how much time you spend researching, interviewing and writing your pitch, PR peeps have no idea if the email will
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7 Ways to Think Like a Reporter
PR and communications pros have a lot of complaints about reporters. Rest assured that reporters have just as many complaints about them, if not more. How can PR pros and communicators bridge the gap and make the relationship more harmonious? Thinking like a reporter is a good start. Here are
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PR: A Powerful Tool for Startups on a Budget
Is PR worth it for startups? I recently wrote a post asking if startups really need PR. Of course, my take is that they do. Having lived and worked for years in startup land, i.e. Silicon Valley, I have many stories of how the power of PR transformed a company’s visibility.
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