This excellent piece by Minda Zetlin of Inc. resonated with me (9 Reasons There’s Never Been a Better Time for Solopreneurs). I’m a big fan of Zetlin’s columns and this one really struck a chord. It talks about the solopreneur (aka freelance) lifestyle and how our nation is moving in […]
Soloists on the Rise: 6 Qualities of the Successful Solopreneur Read More »
The time for resolutions is over. If you’ve been meaning to get started on PR for your business, NOW is the time.
Forget the resolutions: 5 ways to just do it in 2015 (PR, that is!) Read More »
There’s long been debate about which day of the week is best to issue press releases. This study of 50,000 releases provides some answers.
Press release timing: Does it _really_ matter which day of the week you issue news? Read More »
As I reflected on this past year, I’ve been thinking about competitors…those who do what we do. I’m not big on quotes, but this happens to be one of my favorites: “People will forget what you said, people will forget what you did, but people will never forget how you
Resolved: We Should Focus More on Connection and Collaboration in 2015 Read More »
For those on a budget—and so many smaller businesses are—these free PR resources can help get the job done.
For You! Free Resources to Help You Do Your Own PR Read More »
Leftovers are part of the holidays…after those big dinners, there are bound to be some goodies left to gobble up. But what about your budget leftovers? December is the time to spend any of your remaining budget, but what’s the best way to allocate those dollars? If you’re thinking about
Budget Leftovers? Why Not Spend Them on a Helping of PR? Read More »
With Thanksgiving upon us, today’s blog post focuses on how to make sure your next media pitch isn’t a “turkey”
How to Make Sure Your Next Public Relations Pitch Isn’t a “Turkey”! Read More »
There’s an old adage, “There’s no such thing as bad publicity.” I wonder if the Uber PR team would agree?
No Such Thing as Bad Publicity? Let’s Ask Uber Read More »
Press releases are the perfect vehicle to give a quick overview of the details of your news or event. So why are they so underutilized?
Where’s Your Press Release? Read More »
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