“I love it when a plan comes together!” I wanted to share a story that once again underscores the importance of perseverance. As part of the board for our local AMA (American Marketing Association) chapter, I plan and manage events. I’m a big fan of Piada Italian Street Food, a […]
Success story: How perseverance can pay off in marketing Read More »
Today’s post is based on living life in the PR trenches. As a PR consultant, I often work with clients on media relations and frequently write about tips and tricks to help companies get ink. This post stems from two recent real-world experiences I had while pitching story ideas for
Real-world PR lessons: Never give up! Read More »
Don’t look now, but Labor Day is lurking just around the corner! While everyone looks forward to a long weekend–and this is summer’s last hurrah–it can throw a bit of a monkey wrench into your PR plans. As I was thinking of my own clients and the timing of what
Labor Day is lurking–hold your PR activities until next week! Read More »
Today, I wanted to share media pitching tips for startups and small businesses. Not from me but directly from a journalist. This piece from PRNewser covers a TechCrunch editor’s suggestions for pitching. While some of this should be common sense to anyone who reaches out to reporters—c’mon, no email attachments is
Pitching Your Startup to Reporters? Here’s What to Avoid Read More »
As those of us in PR know, reporters don’t always like to hear from us, preferring to gather story ideas and sources elsewhere. But, when we do contact them, they have preferences as to how we do it. While social media has come into play when pitching journalists, according to
Do Reporters Prefer to Receive Pitches Via Email or Social Media? Read More »
When Onalytica published its list of top 100 PR influencers last week, I knew some of the folks who would probably make the list. Gini Dietrich, Beki Winchel and Mark Ragan are all well-known names, if you spend any time reading articles about PR. But, someone else also made the
Michelle Garrett Ranks in Top 100 PR Influencers! Read More »
Happy Independence Day! To me, this holiday has a dual meaning. Yes, like many other Americans, I celebrate the 4th by attending a parade, having a picnic and enjoying fireworks with my family. But, this holiday is also a time to celebrate my independence as a businessperson. More than 16
Celebrating Independence Day as an Independent! Read More »
Today’s post is in honor of Father’s Day. Back before being an entrepreneur was in vogue, I grew up in a household where neither parent went to work at an office every day. Both my parents were entrepreneurs, launching their own businesses. My father was well-known in our city for
In Honor of Father’s Day: How My Dad Inspired Me to be an Entrepreneur Read More »
Last week, I wrote a piece for Ragan’s PR Daily about the relationship between PR pros and reporters—while many see it as adversarial, I’ve often had a different experience, so I wrote about some ways to foster good relations with reporters: “Can PR pros and reporters be friendly?” https://www.prdaily.com/Main/Articles/18779.aspx Then, just
Do reporters _really_ think PR pros are liars? Read More »
Memorial Day weekend is upon us, marking not only a time to remember our veterans, but also the official start of summer! Woo hoo! While I wish you all a relaxing LONG holiday weekend, I want to share a tip regarding issuing or pitching news next week. Avoid it. That
Have a great Memorial Day weekend! But, wait to pitch your news… Read More »
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