I recently wrote a piece for Muck Rack, “7 Questions NOT to Ask a Reporter,” which garnered some of the best feedback I’ve ever received. An editor at an industry publication actually took the time to write me about how much he enjoyed the piece—and how every new public relations […]
For New PR Grads—Advice from an Editor Read More »
With Mother’s Day upon us, I started thinking about my mom and all the great life lessons she’s taught me over the years. Probably some of the most important lessons she didn’t set out to teach—but I learned by watching her.
Just Like Mom—Following in the Footsteps of an Entrepreneur Read More »
Spring is my favorite time of year—the trees and flowers are blooming, and we finally get some warmer weather here in the Midwest. Another reason I celebrate spring is because it’s the anniversary of my business. This year, I celebrate 17 years of Garrett Public Relations. As my business turns
Start Before You’re Ready Read More »
Ah, spring is here at last. Nature is coming back to life. The birds are singing, the trees are blooming—and, our thoughts turn to….cleaning. Cleaning out closets, getting rid of clutter, sprucing up the yard…but, what about your business? For small businesses, marketing is a constant concern. Have you given
Spring marketing and PR spruce up Read More »
PR Week just published an article, “PR agencies face mixed future,” prompted by financial reports that were issued by holding companies such as Omnicom, which owns big public relations agencies including FleishmanHillard, Ketchum and Porter Novelli. Among other findings, organic revenue was reported to be down 6.9 percent. Says the article,
If agencies are struggling, is this an opportunity for PR consultants? Read More »
If you’re reading this, you probably understand the value of public relations. It’s cost-effective and credible. Its power in winning over prospects to turn them into customers is unquestionable. PR is about telling stories—and even getting others to help us tell our stories. Think customers, influencers and, of course, reporters.
How to get more bang out of your public relations efforts Read More »
As film buffs know, this time of year is awards season. There are the Golden Globes, various critics’ choice awards, Screen Actors Guild awards, and of course, the big one, the Academy Awards coming up at the end of February. Those in the movie biz understand the importance of awards
How awards can add up to a winning PR approach for your business Read More »
I was meeting with a new client today to talk about what we might do regarding media outreach. They were interested in publicizing the anniversary of their business, which is perfectly worthy of a press release and some local media outreach. Then, we started talking about other ideas and how
Put on your “news hat” when reaching out to media Read More »
The end of the year is almost upon us and yes, the holiday rush has set in. These next weeks will fly by even faster than the ones before them. Then, before we know it, 2016 will be here. A fresh, new year to do all the things we didn’t
Planning for 2016? 10 Ideas for PR and Marketing Read More »
The holidays are indeed upon us. Though many may be in denial—Thanksgiving is NEXT week, people!—they are coming, and coming fast. In talking with clients about their imminent PR plans, timing over the holidays has to be taken into consideration. If you have news unrelated to the holidays, not only
Timing Your News Over the Holidays to Get the Most from Your PR Read More »
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