You have a great idea for a story to pitch a reporter. You decide to call or email the reporter with your idea. He or she responds with interest. Good news, right? But, have you thought through what the reporter may request in addition to your pitch? Having a strong […]
Having these 4 things ready before you contact a reporter will make you more successful Read More »
2017 is here. As the New Year begins, resolutions are being made. That includes resolutions for your small business. But, what if you don’t believe in making resolutions? And even if you do, for some of us, they simply don’t work. That’s OK. How about we just focus on getting it
Forget the resolutions: 5 ways to get started on PR in 2017 Read More »
The holidays are upon us! Yes, it’s that time of year, the time for gift giving. If you’re doing your own PR, social media or content marketing, you probably need some help. In that spirit, I wanted to share some free and low-cost tools you can use to streamline your
8 of the best tools to help you master PR, social media and content marketing Read More »
The holidays are indeed upon us. Though many may be in denial—Thanksgiving is NEXT week, people!—they are coming, and coming fast. In talking with clients about their imminent public relations plans, timing over the holidays has to be taken into consideration. Not only might potential readers be tuned out to
Doing PR over the holidays? What you need to know about timing Read More »
For small business owners, marketing can be a quagmire. Many wonder, “What should I invest my time and money in? What will yield real results for my business?” While there are many marketing initiatives that require an investment of dollars, launching an email newsletter is something you can do for
How to launch an email newsletter for free right now Read More »
The quality of writing today is on the decline. If you read any online publications or blogs, you’re probably noticing more and more errors (even in major ones). Why is this? There’s more content—everyone is creating content. With the rise of content marketing, blogging, self-publishing and guest posting, the volume
The quality of writing is on the decline – 7 tips to make you a better writer Read More »
Yes, it’s here—the last quarter of 2017. The last three whooshed by quickly, didn’t they? As we head into Q4, it can be a good time for small businesses to take stock of where their marketing budgets were spent. Statistics show that while businesses are cutting back on traditional print
It’s Q4—is it time to check in on your marketing budget? Read More »
Last night was the first of three presidential debates between Donald Trump and Hilary Clinton. Millions watched as the candidates went head to head on issues affecting our country. But, for those of us in the audience who communicate for a living, we were probably watching as much for the
6 Communication Lessons from the Presidential Debate Read More »
As I continue to come down from the “high” of attending Content Marketing World this past week, I’ve begun to process all the knowledge I drank in. If you’re not familiar with Content Marketing World (#CMWorld, for short), it’s a conference put on by the Content Marketing Institute in Cleveland,
7 Takeaways from Content Marketing World Read More »
This week while scanning the news, I saw an article that struck a chord. It talked about the Columbus startup scene and how startups here don’t often get featured in major tech publications like TechCrunch—because they don’t reach out to TechCrunch. The article was based on thoughts shared by TechCrunch
Do Midwest Startups Have a PR Problem? Read More »
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