As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. (Here’s an example.) But, do …
Do Editorial Calendars Still Matter When Pitching the Media? Read More »
Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists. But – …
How Helping Journalists Get What They REALLY Want Boosts Your PR Results Read More »
Manufacturing PR clients are some of my favorites to work with. These companies often sit on a treasure trove of stories just waiting to be told. But, they may need a little help to get their news and stories out there. Meanwhile, data shows that industrial buyers are 70% of …
Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More »
ChatGPT – who hasn’t been talking about it? The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months. What grabbed my attention was a post by someone who had hired a freelance writer to create content – only …
What do you need to do before engaging in a PR effort? While it may seem like you can go out there and just start pitching the media, you’ll probably be more successful if you spend some time thinking through what you might need to do first. Preparing ahead of time …
7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push
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As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks. For me, one of the biggest issues was not having anyone to commiserate …
8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 Read More »
As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? I asked 22 influencers to share their thoughts on this question: What ONE piece of marketing or PR advice would you offer to brands as we head into …
23 Experts Share Top Marketing and PR Advice for 2023 Read More »
Working with B2B clients on public relations initiatives, media relations (i.e., pitching stories to journalists to land earned media coverage) is an integral part of the gig. You talk with your client and come up with a story idea you just know will blow the right journalist away. You even …
Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. While media coverage can be a powerful marketing tool for any business, earning it …
8 Myths About Working with Journalists to Achieve Media Relations Goals Read More »
Chances are you’ve probably heard economists say the U.S. may be facing a recession. Of course, that word can be scary. After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. Some may have forgotten the economy is cyclical. Recessions come – and they will …
Why You Shouldn’t Pull Back on Public Relations During a Recession Read More »
