Start Before You’re Ready

Spring is my favorite time of year—the trees and flowers are blooming, and we finally get some warmer weather here in the Midwest. Another reason I celebrate spring is because it’s the anniversary of my business. This year, I celebrate 17 years of Garrett Public Relations.

As my business turns 17, I’ve been reflecting on how I got started. It was a dream of mine to strike out on my own, but when I was a younger professional, I knew I didn’t have the real-world experience needed to make a business fly. I needed to wait for the “right” time—whatever that meant.

So, I sought out opportunities that would give me that experience. I worked at a public TV and radio station. I worked for a large university. I worked for an IT company. And finally, I worked at an agency to round out my experience and learn the ropes on how to handle clients. There, I worked with major enterprise companies and startups.

While I waited for the “right” time, I learned all I could about how to run a consulting business. I talked to other independents and attended a group for freelance communication pros. Then, when the time seemed “right,” I hung out my shingle. I wondered if I were truly ready. “Ready as I’ll ever be,” I thought.

Even though I launched my business with three clients, my biggest fear, of course, was not having enough work. I figured the worst thing that could happen was that my business would fail—then I’d have to go back to get a job working for someone else. But, it’s never happened. Have there been ups and downs? Absolutely. Would I trade the ride? Never.

I recently read a quote I love, “Successful people start before they feel ready[i].” I had laid the groundwork for success, but in my heart of my hearts, I was still a bit afraid of taking the leap. Had I waited until I felt truly “ready,” I might never have done it.

17 years and many clients later, I still enjoy the freedom and flexibility that consulting brings. There really is nothing like working for yourself. Being an entrepreneur was my calling.

Launching your own business can be a scary thing. But not pursuing your dreams can be even worse. If you want it, go after it. Don’t live wondering, “What if.” Make a plan, find those who can help advise and inspire you, and go for it. If you wait for the “right” time, it may never come.

 

[i] https://jamesclear.com/successful-people-start-before-they-feel-ready

 

Michelle's B2B PR Book is AVAILABLE NOW!

B2B PR Book cover