PR Consulting + Content Writing
Need help with content creation or PR but feel like hiring an agency would be overkill?
I help B2B companies create content that resonates with their prospects, earn media coverage for their brand, and manage their reputation online to increase visibility and sales.
Hi, I’m Michelle
I’m a public relations consultant, writer, author and speaker. I work with B2B clients helping them create content, earn media coverage, and position themselves as thought leaders.
If you’re looking for an experienced partner on your team who knows the PR process inside and out, doesn’t need any hand holding, and delivers quality work on time, you came to the right place.
Why work with me?
I know how to create and pitch content the media will love
I have a journalism degree, which has not only taught me to write well but has also provided me with unique insights for what kind of content gets the most attention from the media.
I also still work as a freelance journalist and regularly receive story pitches. This helps me keep an eye on current content trends and understand what kind of pitches work (and those that don’t).
You’ll have my undivided attention
With an agency, you may have several people handling your account, each of them seeing only one part of your business. If you hire me, you’ll be working with only one person who understands all sides of your business, is able to see the big picture, and is always there to answer any questions.
You’ll always know where you stand
I have a no-fluff, zero-BS approach: We’ll do only what needs to be done, always keeping an eye on your budget. And you’ll always know where you stand. I’ll explain the process and results you can expect in a straightforward way, without sugarcoating or overpromising.
Some industry trade publications I’ve helped my clients get featured in:
How I can help you
PR Consulting
Every day you don’t promote your business, you lose inquiries and sales. And when a crisis hits, no PR campaign will save you if you haven’t built a strong reputation in advance.
Don’t delay it. Let me help you with:
- PR strategy, planning, and counsel
- Strategy and planning for vertical, local, or national press coverage
- Pitching content to media outlets
- Thought leadership programs, including bylined articles and LinkedIn posts
- PR coaching and training for small businesses
Writing Services
Clear communication matters more than ever. Strong writing helps your business stand out. I can help you with:
- Blog posts (also ghostwritten)
- Thought leadership articles (ghostwritten)
- LinkedIn posts (ghostwritten for executives)
- Customer success stories
- Press releases
- Contributed articles
I can also advise you on how to repurpose your content to increase its reach with minimal additional effort.
My clients include both local and world-famous B2B companies